Someone asked me recently, "What is the best way to reward the referral network?" Here are some suggestions that may help you!
1. Most people appreciate reciprocal referrals. They're worth more than money to the recipient and don't destroy your margins!
2. For those in corporate that don't benefit from referrals, a kind word about their work to the "right" person will mean more to them than money. Job security is a big issue now and every little bit helps.
3. Gifts that matter can be much less expensive than monetary compensation. They are also remembered far into the future. Be sensitive to those in corporate who are not allowed to receive gifts.
4. Those who refer are also interested in how things
went for you. Remember to do the referrer the courtesy of a thank you when the
referral is made and then periodic updates on how things are progressing with
the new relationship. The way I organize this for myself is prior to going to
any networking function I pre-think who I will see there, where we left off last
with communication and what I want to achieve as a result of my attendance. I
sort my CRM by referral source so I always know who each person referred to me.
I check this just before attending. HINT: If a prospect has gone
"silent" or the interaction is not progressing as you'd like you can
discuss it casually with the referral source and ask for ideas to move things
forward. Often, the referral source will offer to say something to move things
along.
Who else has some ideas to add?
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